*campaign, *viral, *mov, *jpg
Ballerleague biggest announcement campaign to bring in Nader Jindaoui with FC Nitro
Direction, creative development, emotional storytelling, photography & videography by Farhad Tahir.
Nader was going to join the league. The task was to make the whole country understand the move and feel the impact.
The strategy became a staged football story: FC Nitro first, then the philosophy, then the reveal that only Ballerleague could fit those values.
10+ million organic views in the first 3 days, 80K+ new followers and a release that turned into a conversation across the creator scene.
original film