Farhad Tahir

*campaign, *mov, *jpg

Edeka Südwest communicates regional freshness with Wir sind SüdWest

Direction, creative development, emotional storytelling, photography & videography by Farhad Tahir.

Edeka SüdWest campaign still 1 Edeka SüdWest campaign still 2 Edeka SüdWest campaign still 3 Edeka SüdWest campaign still 4 Edeka SüdWest campaign still 5 Edeka SüdWest campaign still 6

The campaign translated regionality into a small story: fresh plums, a grandmother's bakery and a local mission.

Shot over two days around Offenburg, the film kept the work warm, local and EDEKA-like.

original film