Farhad Tahir

*campaign, *viral, *mov, *jpg

EDEKA and the Lunatix launch FruPop with a viral campaign

Direction, creative development, emotional storytelling, photography & videography by Farhad Tahir.

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A creator-led FruPop launch designed for imitation, speed and mass attention.

20+ million views, 1+ million interactions and 85% of product sold in 6 weeks.

original film