*campaign, *viral, *mov, *jpg
Icon League with Istanbul United's biggest announcement to date
Direction, creative development, emotional storytelling, photography & videography by Farhad Tahir.
Istanbul United needed a reveal that felt bigger than a normal team announcement.
The campaign turned the founding years of Istanbul's big clubs into a code, then used that code as the dramatic trigger for the reveal.
1+ million Instagram views, 100K+ likes and 10K+ comments in the first 3 hours.
original film