Farhad Tahir

*campaign, *viral, *mov

Social Media Phenomenon Zahide teams with EDEKA to launch FruPop

Direction, creative development, emotional storytelling, photography & videography by Farhad Tahir.

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EDEKA needed a viral launch for FruPop with Zahide. The strategy was built around imitation culture: people follow what their stars do.

The campaign hit the country, reached 20+ million views and helped sell 85% of the ice in only 6 weeks.

original film